Since Christmas, we have lost two giants of music - Lemmy and Bowie. There has been an interesting meme on Facebook with the title "This is what you get when you pay for music" with pictures of Lemmy and Bowie, and "This is what you get when you don't pay" with pictures of One Direction and Ed Sheeran.
Actually, I have to admit, I quite like some of Ed Sheeran's work. But the point is made.
One of the problems with shows like X-Factor, and The Voice are that they focus on commercial success. I am not one to dismiss commercial success as such, but these days, commercial success is the antithesis of musical freedom and creativity. One of the best x-factor winners - in terms of her vocal ability - was Alexandria Burke. I watched that series, and I loved her voice, but in all of the music that I have heard her record since, there has been nothing of that talent shown. Yes, she has had success, but at the cost of her musical integrity. That is a sad loss. there are suggestions that last years winner, Lousia Johnson has some talent as well, but she is unlikely to do well from being involved. Especially as she failed to get the Christmas Number One. If Simon Cowell cares about anything, it is success, and she has failed to provide him with what he wants.
I remember when Steve Brookstein had won the first x-Factor, which was a surprise, and the following year he made a comment that "at last I am free of the contract". I was as cynical as most others, that he was apparently "glad" to be free of a £1M contract, the largest that he will probably ever get. Today, I think he may have had a point - having a binding contract to produce Cowell-Musak is only the dream of people who can sing, not of singers.
When I was younger, in the 1970s/80s, most bands would produce records to sell and make money. That was how they made money, and to do this, they needed a recording contract. There were all sorts of record labels - the independents - who would pick up bands they felt had something and would produce their music for them. Bands would go on tour to promote their record sales, and would often make a loss on the tour, which would be made up for by increased sales.
All of that has changed - partly for the better, but partly for the worse. Today, getting your music out there is so much easier, with the internet, BandCamp, YouTube and suchlike. However, nobody can make a living making music and selling it any more. The downside is that it is no longer the music that is so important. Musicians can only make money by touring and performing, which means that it is no longer the music that is so crucial as the "performance".
Now Bowie, in particular, was a performer maybe over anything else. However, I don't think Cowell and his like would embrace that style of performance. It is not just Cowell, it is the majority of the music industry, and Cowell is the public face of this. It is a particular style and form of performance that is expected and needed. I listen to Heart radio on my commute - mainly for the traffic news. I used to listen to Vibe, another local station, with (possibly) better traffic news. The problem is that both of them play a lot of Cowell-Musak, and it is very hard to tell them apart. When you look at them, they all look identical (Maybe the numbers or the hair are different, that is about all). This is the music that makes money, so if you want to make money in the music business, this is what you have to produce.
As I am writing this, I am listening to a BBC documentary on Bowie, and they have got to the Heroes section. This song - maybe my favourite Bowie song - combines him with Brian Eno and Robert Fripp, two other musical geniuses. I don't think, in the current musical environment, any of these would be able to find a start or a role in the music business.
That is my problem with the era of "what you get when you don't pay". It will continue to give you what you had last time. Because of this, radical new talent that doesn't fit into the accepted commercial categories has a far more difficult time to get attention and any degree of "success". While success is not the be all of music, if you can't make something out of it, musicians will stop producing.
We will never see another David Bowie or Lemmie. Not least, this is because people that different would never get a way into the business. In truth, this is the real sadness of the Cowell influence in the music industry. He has destroyed the real creativity in it. That is why the genius of Bowie will not be seen in that business again. Today, such people have to find a new outlet.
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